Debitel and IXI Mobile announce the launch of Ogo2.0 in Germany
Taking Instant Messaging Mobile

Belmont, CA; November 12, 2007 - Debitel, the largest mobile retail chain in Germany, has announced today that they plan the launch of Vodafone CallYa Ogo™, using the Vodafone Germany network in time for the holidays. Debitel will be the exclusive provider of Vodafone CallYa Ogo™ in Germany.

“We are delighted to have Debitel as our partner in Germany.” Said Amit Haller, President and CEO of IXI Mobile, the maker of the Ogo suite of devices and services. “Ogo was designed from the ground up to be the ultimate mobile Instant Messaging experience. It brought to market what we believe is the closest IM experience in the mobile world to the PC, with the added benefit of continuous connectivity and presence awareness. ICQ and Windows Live Messenger users will finally have their buddy lists with them wherever they go” said Haller.

Germany has one of the largest Instant Messaging communities in Europe, with an estimated 12 Million users as of September 2007. According to Forrester’s June 2007 report “European Online Young Consumers Love IM”, 41% of European teenagers are interested in getting instant messaging on their mobile phone.

In addition to its unparalleled Instant Messaging experience, Ogo comes with full multimedia support including music, images and video playback, Web Browser, Email support, RSS reader, and a unique set of accessories called OgoClips that allow the user to personalize their Ogo experience.
Please direct inquiries to:

IXI Mobile:
Ariella Shoham
Marketing Manager
Press@ixi.com


KCSA Worldwide:
Lee Roth / Marybeth Csaby
212-896-1209 / 1236
lroth@kcsa.com / mcsaby@kcsa.com

About IXI Mobile
Headquartered in Belmont, CA, IXI Mobile, Inc.(OTCBB: IXMOU.OB, IXMO.OB, IXMOW.OB) offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI Mobile's Ogo devices are designed to improve the mobile user experience and increase mobile voice and data usage. The company provides a turn-key solution to mobile operators and Internet service providers around the world to launch and support Ogo products. For more information on IXI Mobile, please visit www.ixi.com.

About Ogo
The Ogo family of devices delivers popular applications, including email, instant messaging, SMS, RSS, voice and Web browsing on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was launched by mobile operators and Interned service providers around the world. More information on Ogo is available at: www.ogo.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act, with respect to IXI’s future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as “trend,” “potential,” “opportunity,” “pipeline,” “believe,” “comfortable,” “expect,” “anticipate,” “current,” “intention,” “estimate,” “position,” “assume,” “outlook,” “continue,” “remain,” “maintain,” “sustain,” “ seek, ” “achieve,” and similar expressions, or future or conditional verbs such as “will,” “ would,” “should,” “could,” “may” and similar expressions.

 

 

 

 

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