Ogo2.0 to be distributed in Malaysia by In Mobile Solutions
Targeting the growing youth market

Kuala Lumpur, Malaysia and Redwood City, CA; August 8, 2007 - IXI Mobile, Inc. (OTCBB: IXMO.OB, IXMOW.OB, IXMOU.OB ) the maker of the Ogo™ family of devices and services announced today that it has appointed In Mobile Solutions Sdn Bhd (IMS) as the company’s distributor to Malaysia. IMS will be the first to distribute the Ogo 2.0 in Malaysia

“We are eager to carry the Ogo product line which greatly enhances our offering to the youth and young adult segment” Says Anantharaj Appanan General Manager at In Mobile Solutions. “The youth and young adult market is a key driver of mobile subscriber growth and Ogo allows us to provide a complete solution in this growing market” Anantharaj concluded.

Ogo is an easy-to-use handheld device which offers a variety of mobile communication methods including instant messaging, push email, SMS, RSS, voice and Web browsing. Ogo’s interface and functionality were designed for taking the desktop experience mobile, making it affordable, seamless, easy to use and suitable for the mass market. Ogo features a high resolution screen, built-in stereo speakers and an external memory slot for an optimal visual/audio experience. The full keyboard and sleek design encourage user interaction for constant connectivity to live communities and user-content generated sites. Ogo features the revolutionary OgoClip™ concept - a variety of replaceable, tubular components including a 2.0 mega pixel camera, a music streamer, a Blue tooth handset and even a bottle opener. Ogo clips will allow users to personalize and accessorize their Ogo and keep up with the newest mobile add-ons as they are made available.

“Through this distribution agreement we gain access to the large network supported by IMS.” Said Amit Haller, CEO IXI Mobile “This allows us to expand the Ogo offering to the Asian market, emphasizes our commitment to growth in key geographic areas and our continuous efforts to partner with quality companies”


Ogo is expected to be available in Malaysia by the end of the year.

Please direct inquiries to:

IXI Mobile:
Ariella Shoham
Marketing Manager
Press@ixi.com

In Mobile Solutions:
Ija Mohan
Assistant General Manager
info@inmoso.com

About In Mobile Solutions
Incorporated in Malaysia in 2000, In Mobile Solutions Sdn Bhd or IMS is a digital communications products, applications, and services bundler (aggregator) and marketer for Telco and Media companies’ consumption in Malaysia. Ideally IMS's objective is to add value and improve partner companies’ revenue generating abilities and bottom line by 1% or 2% per annum via various strategic outsourced business arrangements or contracts.

About IXI Mobile
Headquartered in Redwood City, CA, IXI Mobile, Inc. offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI Mobile's Ogo devices are designed to improve the mobile user experience and increase mobile voice and data usage. The company provides a turn-key solution to mobile operators and Internet service providers around the world to launch and support Ogo products. For more information on IXI Mobile, please visit www.ixi.com.

About Ogo
The Ogo family of devices delivers popular applications, including email, instant messaging, SMS, RSS, voice and Web browsing on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was launched by mobile operators and Interned service providers around the world. More information on Ogo is available at: www.ogo.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act, with respect to IXI’s future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as “trend,” “potential,” “opportunity,” “pipeline,” “believe,” “comfortable,” “expect,” “anticipate,” “current,” “intention,” “estimate,” “position,” “assume,” “outlook,” “continue,” “remain,” “maintain,” “sustain,” “ seek, ” “achieve,” and similar expressions, or future or conditional verbs such as “will,” “ would,” “should,” “could,” “may” and similar expressions.

 

 

 

 

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