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Redwood City, CA and Accra, Ghana December 4th, 2006 – Onetouch, one of the leading mobile operators in Ghana, has announced today that it plans to bring a revolutionary mobile data service for the masses to Ghana. Based on the Ogo platform by IXI mobile, Onetouch, will make the Ogo device and associated services available in Ghana, mainly focusing on young adults, with services such as mobile e-mail, mobile Instant messaging, RSS, and Web Browsing.
"We recognized a significant need in the market which is not served by any other offering today" said Mr Philip Sowah, Chief Executive at Onetouch. "Practically all mobile data services available in the market are focused on the elite enterprise market, leaving the mass market completely underserved. We believe the mass market wants mobile data access, and the Ogo end to end solution is a wonderful solution for that market" said Mr. Sowah.
"Bringing a mass market mobile data product to the market was not only about price. Usability and functionality were just as important" Mr. Sowah continued. "We searched for an offering that would be affordable, without compromising the rich experience expected by users who are accustomed to the online experience of email, instant messaging, RSS, and other applications"
"The Ogo device, coupled with the hosted services we provide gives innovative operators such as Onetouch the ability to bring mobile data to the masses with ease, and at a price point that makes it a mass market play." Said Amit Haller, President and CEO of IXI Mobile, the maker of the Ogo device and provider of the hosted services associated with it. "We believe mobile data services geared towards the mass market is a huge, completely untapped opportunity for the operators, which was the guiding principle behind creating the Ogo end-to end solution that includes the Ogo device and the hosted back end data services that eliminate the need for a large infrastructure investment on the part of the carrier"
Ogo devices deliver a true on-the-go mobile messaging experience with their large screen, QWERTY keyboard, easy-to-use interface and clamshell design. The offering in Ghana includes the following services: MSN Instant Messaging, email, contact book, calendar, Web browser, GSM voice, and SMS.
About Onetouch
Onetouch, the mobile division of Ghana Telecom, is headquartered in Accra, Ghana. Onetouch has enjoyed significant subscriber growth over the last 12 months and has expanded it's network coverage throughout most parts of Ghana. Nationwide GPRS services have been launched on their network with EDGE available in some areas. Onetouch continues to differentiate itself by providing innovative products and value-added services to their customers.
About IXI Mobile
IXI Mobile, Inc. offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI Mobile's Ogo devices are designed to improve the mobile user experience and increase mobile voice and data usage. The company provides a turn-key solution to mobile operators and Internet service providers worldwide to launch and support Ogo products.
IXI Mobile is headquartered in Redwood City, California, and has research and development facilities in Israel and Romania. IXI Mobile also maintains regional sales offices. For more information on IXI Mobile, please visit www.ixi.com.
On February 28, 2006, IXI Mobile and Israel Technology Acquisition Corporation (ITAC) (OTCBB: IXMO, IXMOW, IXMOU) entered into a definitive agreement pursuant to which a wholly owned subsidiary of ITAC would merge with and into IXI Mobile, with IXI Mobile surviving the merger and becoming a wholly owned subsidiary of ITAC. Upon consummation of the merger, ITAC will change its name to IXI Mobile, Inc. and IXI Mobile will change its name to IXI Mobile (USA), Inc.
About Ogo
The Ogo family of devices delivers popular applications, including email, instant messaging, SMS, RSS, voice and Web browsing on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was launched in the United States by AT&T Wireless (now Cingular Wireless), Switzerland by Swisscom Mobile, Turkey by e-kolay.net., Germany by 1&1, and Uruguay by ANCEL. More information on Ogo is available at: www.ogo.com.
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