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Agreement Heralds Unique, Affordable Mobile eMail and
Messaging Solution for the Mass Market Based on Open Standards
London, June 1, 2006. -- Synchronica
plc, an international provider of mobile synchronization and
device management solutions based on open industry standards,
has licensed its synchronization software SyncML Gateway to
IXI Mobile Inc., developer of the Ogo™ family of mobile
messaging solutions for the mass market. The agreement enables
IXI Mobile to offer mobile email and synchronization for its
Ogo device, brought to market by mobile operators and internet
service providers, and already launched in several countries
worldwide.
The Synchronica SyncML Gateway will allow Ogo
users to enjoy seamless push email, mobile calendar and contact
synchronization, enabling Ogo as one of the first devices
to address the mobile email and personal information management
(PIM) needs of the sizeable consumer market. This agreement
is expected to assist the Company in meeting analysts' revenue
expectations for H2 2006, 2007 and 2008.
Synchronica's SyncML Gateway offers wireless synchronization
of calendar, address book and email between industry-standard,
SyncML-enabled devices and Microsoft Exchange or Sun Java
Enterprise System. It was developed in response to market
demand for industry-standard secure mobile email and PIM synchronization.
As the SyncML Gateway is based entirely on the open industry
standards SyncML (OMA DS) and Push IMAP, Synchronica believes
that this holds it safe from issues related to software patents.
Use of mobile email is set to expand significantly
over the next few years according to Datamonitor, which estimates
that global mobile operator revenues from mobile email and
personal information management are expected to exceed $600
million by 2009. IXI Mobile developed its end-to-end Ogo offering
as a mass market mobile solution to take advantage of the
exponential growth in mobile messaging and personal information
services.
IXI Mobile's Ogo is sold via mobile operators
and internet service providers, and Synchronica will provide
the synchronization solution for calendar and address book
including email push functionality.
Ogo was initially launched in the US by AT&T
Wireless (now Cingular Wireless) and is offered in Switzerland
by Swisscom Mobile, the country's leading mobile operator,
in Turkey by a leading ISP and part of the country's top media-entertainment
conglomerate and in Germany via a partnership between Vodafone
and 1&1, Europe's largest internet service provider with
over five million customer contracts and 56 million email
user accounts, bundled with a flat rate data charge of €9.99
per month.
Carsten Brinkschulte CEO of Synchronica comments:
"The agreement with IXI to use Synchronica's SyncML Gateway
for its innovative, affordable Ogo offering gives the man
in the street an affordable and advanced alternative to the
BlackBerry. Together with IXI we are well placed to provide
device manufacturers, ISPs and mobile operators with a highly
scalable, industry standard synchronization and email push
solution to take advantage of this opportunity in the consumer
market."
"Mobile operators have every interest in rolling out
mobile email solutions to their networks and see it as an
indispensable element in their competitive strategy,"
says Datamonitor analyst Alaa Owaineh. "Mobile email
is on the verge of mass market adoption, and the number of
mobilised email accounts will explode over the next three
years."
Amit Haller, Co-Founder, President and CEO
of IXI Mobile, says: "We are pleased to be able to offer
a superior email and sync experience on our Ogo devices via
Synchronica's SyncML Gateway solution. Our service provider
customers are continually looking for new ways to deliver
value added mobile services, and we feel that this agreement
with Synchronica continues the tradition of delivering appealing
and affordable solutions to the mass market."
About Synchronica
Synchronica develops and markets synchronization and device
management solutions for mobile operators, device manufacturers,
and enterprises. Its product portfolio ranges from data synchronization
(DS) to device management (DM) and firmware update over-the-air
(FOTA). Synchronica has a strong track record in the SyncML
space. Products include the world's first SyncML DM server
in a carrier-grade environment and the award-winning SyncML
Gateway, which enables seamless synchronization of corporate
data. Its latest offering, Mobile Manager, provides companies
with a robust mobile device management solution for Windows
Mobile-based devices. Headquartered in the UK with offices
in Berlin and Washington D.C. Synchronica plc is a public
company listed on the London Stock Exchange. More information
is available at www.synchronica.com
About IXI Mobile
IXI Mobile, Inc. offers solutions that bring innovative, data-centric
mobile devices and services to the mass market. IXI Mobile's
Ogo devices are designed to improve the mobile user experience
and increase mobile voice and data usage. The company provides
a turn-key solution to mobile operators and internet service
providers worldwide to launch and support Ogo products. IXI
Mobile is headquartered in Redwood City, California, and has
research and development facilities in Israel and Romania.
IXI Mobile also maintains regional sales offices. For more
information on IXI Mobile, please visit www.ixi.com
On February 28, 2006, IXI Mobile and Israel
Technology Acquisition Corporation (ITAC) (OTCBB: IXMO, IXMOW, IXMOU) entered into a definitive agreement pursuant
to which a wholly owned subsidiary of ITAC would merge with
and into IXI Mobile, with IXI Mobile surviving the merger
and becoming a wholly owned subsidiary of ITAC. Upon consummation
of the merger, ITAC will change its name to IXI Mobile, Inc.
and IXI Mobile will change its name to IXI Mobile (USA), Inc.
About Ogo
The Ogo family of devices delivers popular applications, including
email, instant messaging, SMS, RSS, voice and web browsing
on optimized, easy-to-use handheld devices for a true on-the-go
mobile messaging experience. Ogo was launched in the United
States by AT&T Wireless (now Cingular Wireless), Switzerland
by Swisscom Mobile, Turkey by e-kolay.net., and Germany by
1&1. More information on Ogo is available at www.ogo.com
Press Contact Synchronica
Nicole B. Meissner
Chief Marketing Officer
Phone: +44 (0) 1580 831 412
Mobile: +44 (0) 7977 256 412
Fax: +44 (0) 1580 606 5045
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