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Affordable mobile solution delivering popular messaging
applications, including MSN Services, to be available in Uruguay
initially
REDWOOD CITY, Calif., and MONTEVIDEO,
Uruguay, 23 May 2006 – IXI Mobile, Inc., developer
of the Ogo™ family of mobile messaging solutions for
the mass market, and ANCEL, the leading mobile operator in
Uruguay, today announced that they have joined forces on Ogo’s
first Latin American launch, in Uruguay, where it is expected
to be available in the second quarter of 2006.
Ogo devices are designed to bring mobile data to the mass
market, via a combination of functional design, appealing
applications, and affordability. Ogo delivers a true on-the-go
mobile messaging experience with its full screen, QWERTY keyboard,
easy-to-use interface and clamshell design. The first Latin
American version of the Ogo includes the following services:
POP3 and IMAP4 email, MSN Hotmail and MSN Messenger, GSM voice,
gaming, and SMS. All required back-end services are hosted
by IXI Mobile, enabling seamless integration with the mobile
carriers’ networks.
“We believe Ogo is perfect for the Uruguay market:
it offers a great messaging experience at an affordable price
making it very attractive to our customers,” said Marcelo
Erlich, Division Manager of ANCEL. He continued, “We
are excited to be the first operator to bring Ogo to Latin
America, and via IXI Mobile’s end-to-end solution, we
are able to deliver this unique offering to market quickly
and easily.”
This launch extends Ogo’s global reach into the large
and growing Latin American market. Amit Haller, Co-Founder,
President and CEO of IXI Mobile stated, "We feel that
Latin America, with a population of over 550 million people,
and significant mobile and Internet growth rates, provides
an enormous opportunity for Ogo deployment.” He went
on to say, “We look forward to our relationship with
ANCEL, a progressive leader, and successfully serving the
Uruguay market. We also hope to expand Ogo’s presence
to other countries in Latin America, where the need for a
mass market mobile messaging solution is prevalent."
Ogo was launched in the United States by AT&T Wireless,
in Switzerland by Swisscom Mobile, the leading mobile operator
in Switzerland, in Turkey by e-kolay.net, a leading ISP in
Turkey and part of Turkey's leading media-entertainment conglomerate,
and in Germany by 1&1, the leading Internet provider in
Europe, in conjunction with Vodafone Germany. To support Ogo
deployments, IXI Mobile provides a turn-key solution, including
the device, all necessary gateways and backend servers, launch
services, and over-the-air (OTA) provisioning and upgrade
services. All services are designed to manage significant
throughput and deliver a high quality of service, providing
a carrier grade hosted solution.
-end-
About IXI Mobile
IXI Mobile, Inc. offers solutions that bring innovative, data-centric
mobile devices and services to the mass market. IXI Mobile’s
Ogo devices are designed to improve the mobile user experience
and increase mobile voice and data usage. The company provides
a turn-key solution to mobile operators and Internet service
providers worldwide to launch and support Ogo products.
IXI Mobile is headquartered in Redwood City, California,
and has research and development facilities in Israel and
Romania. IXI Mobile also maintains regional sales offices.
For more information on IXI Mobile, please visit www.ixi.com.
On February 28, 2006, IXI Mobile and Israel Technology Acquisition
Corporation (ITAC) (OTCBB: IXMO, IXMOW, IXMOU) entered
into a definitive agreement pursuant to which a wholly owned
subsidiary of ITAC would merge with and into IXI Mobile, with
IXI Mobile surviving the merger and becoming a wholly owned
subsidiary of ITAC. Upon consummation of the merger, ITAC
will change its name to IXI Mobile, Inc. and IXI Mobile will
change its name to IXI Mobile (USA), Inc.
About Ogo
The Ogo family of devices delivers popular applications, including
email, instant messaging, SMS, RSS, voice and Web browsing
on optimized, easy-to-use handheld devices for a true on-the-go
mobile messaging experience. Ogo was launched in the United
States by AT&T Wireless (now Cingular Wireless), Switzerland
by Swisscom Mobile, Turkey by e-kolay.net.,
and Germany by 1&1. More information on Ogo is available
at: www.ogo.com.
About ANCEL
ANTEL is the leading telecommunications company in the Uruguayan
market, supplying all telecommunication services in the national
territory, included fixed telephony, public telephony, cellular
telephony, data transmission and consulting services. Through
ANCEL, the company develops the business of mobile communications,
offering quality voice and data services. A modern technology
and a permanent commercial innovation enable ANCEL to be the
market leader with almost 50% of market share, forming the
highest cellular community in the country.
Contact
Lee Roth
KCSA Worldwide
Lroth@kcsa.com
(212) 682-6300
Todd Fromer
KCSA Worldwide
Tfromer@kcsa.com
(212) 682-6300
Forward Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act
of 1995, about IXI Mobile. Forward looking statements are
statements that are not historical facts. Such forward-looking
statements, based upon the current beliefs and expectations
of IXI Mobile’s management, are subject to risks and
uncertainties, which could cause actual results to differ
from the forward looking statements. The following factors,
among others, could cause actual results to differ from those
set forth in the forward-looking statements: fluctuations
in customer demand; management of rapid growth; intensity
of competition from other providers of mobile communications
products and services; timing, approval and market acceptance
of new products; changes in prevalent technologies; regulatory
changes; general economic conditions and geopolitical events.
IXI, IXI Mobile and Ogo are trademarks of IXI Mobile, Inc.
Other product or service names mentioned herein are the trademarks
of their respective owners.
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