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Optimized mobile messaging solution to reach Israeli
consumers via popular distribution channels
REDWOOD CITY, Calif., and TEL-AVIV,
Israel, 05 April 2006 – IXI Mobile, Inc., developer
of the Ogo™ family of mobile messaging solutions for
the mass market, today announced that it will bring Ogo to
Israel in conjunction with DoubleU Advanced Mobile Solutions,
a subsidiary of Clal Industries, an IDB Holding company, one
of the country’s leading conglomerates.
Ogo devices are designed to bring mobile data to the mass
market, via a combination of functional design, appealing
applications, and affordability. Ogo delivers a true on-the-go
mobile messaging experience with its full screen, QWERTY keyboard,
easy-to-use interface and clamshell design. Ogo devices can
be configured to meet customer and market requirements, and
can include the following services: email, instant messaging
(IM), PIM (contacts and calendar), RSS, GSM voice, Web browser,
gaming and SMS. The email offering includes POP3 and IMAP4
email access, attachment viewing and push email. All required
back-end services are hosted by IXI Mobile, enabling seamless
integration with operators’ networks.
Kobi Paz, CEO of DoubleU Advanced Mobile Solutions stated,
"Israel is ripe for an affordable mobile messaging solution,
and Ogo meets that need.” He continued, “We are
pleased to have distribution rights for Ogo in Israel and
intend to utilize all appropriate distribution channels for
the product. We look forward to working in cooperation with
leading cellular operators and ISPs to reach consumers throughout
the country.”
Amit Haller, Co-Founder, President and CEO of IXI Mobile
said, "This agreement opens strong local distribution
channels, and builds on our success selling Ogo via leading
mobile operators and ISPs in a growing number of international
markets. We believe there is robust demand for Ogo among individual
consumers and small businesses in Israel, and that our partnership
with DoubleU will enable us to penetrate this growing marketplace.”
He added, “It is very gratifying to sell Ogo in a market
where we have significant company resources.”
Ogo was launched in the United States by AT&T Wireless
(now Cingular Wireless), in Switzerland by Swisscom Mobile,
the leading mobile operator in Switzerland, in Turkey by e-kolay.net,
a leading ISP in Turkey and part of Turkey's leading media-entertainment
conglomerate, and in Germany by 1&1, the leading Internet
provider in Europe, in conjunction with Vodafone Germany.
To support Ogo deployments, IXI Mobile provides a turn-key
solution, including the device, all necessary gateways and
backend servers, launch services, and over-the-air (OTA) provisioning
and upgrade services. All services are designed to manage
significant throughput and deliver a high quality of service,
providing a carrier grade hosted solution.
-ends-
About IXI Mobile
IXI Mobile, Inc. offers solutions that bring innovative, data-centric
mobile devices and services to the mass market. IXI Mobile’s
Ogo devices are designed to improve the mobile user experience
and increase mobile voice and data usage. The company provides
a turn-key solution to mobile operators and Internet service
providers worldwide to launch and support Ogo products.
IXI Mobile is headquartered in Redwood City, California,
and has research and development facilities in Israel and
Romania. IXI Mobile also maintains regional sales offices.
For more information on IXI Mobile, please visit www.ixi.com.
On February 28, 2006, IXI Mobile and Israel Technology Acquisition
Corporation (ITAC) (OTCBB: IXMO, IXMOW, IXMOU) entered
into a definitive agreement pursuant to which a wholly owned
subsidiary of ITAC would merge with and into IXI Mobile, with
IXI Mobile surviving the merger and becoming a wholly owned
subsidiary of ITAC. Upon consummation of the merger, ITAC
will change its name to IXI Mobile, Inc. and IXI Mobile will
change its name to IXI Mobile (USA), Inc.
About Ogo
The Ogo family of devices delivers popular applications, including
email, instant messaging, SMS, RSS, voice and Web browsing
on optimized, easy-to-use handheld devices for a true on-the-go
mobile messaging experience. Ogo was launched in the United
States by AT&T Wireless (now Cingular Wireless), Switzerland
by Swisscom Mobile, Turkey by e-kolay.net., and Germany by
1&1. More information on Ogo is available at: www.ogo.com.
Contact
Lee Roth
KCSA Worldwide
Lroth@kcsa.com
(212) 682-6300
Todd Fromer
KCSA Worldwide
Tfromer@kcsa.com
(212) 682-6300
Forward Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act
of 1995, about IXI Mobile. Forward looking statements are
statements that are not historical facts. Such forward-looking
statements, based upon the current beliefs and expectations
of IXI Mobile’s management, are subject to risks and
uncertainties, which could cause actual results to differ
from the forward looking statements. The following factors,
among others, could cause actual results to differ from those
set forth in the forward-looking statements: fluctuations
in customer demand; management of rapid growth; intensity
of competition from other providers of mobile communications
products and services; timing, approval and market acceptance
of new products; changes in prevalent technologies; regulatory
changes; general economic conditions and geopolitical events.
IXI, IXI Mobile and Ogo are trademarks of IXI Mobile, Inc.
Other product or service names mentioned herein are the trademarks
of their respective owners.
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