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Redwood City, CA and Bern, Switzerland February 14th 2007 – IXI Mobile today announced the launch of Ogo2.0. Swisscom Mobile, the largest mobile operator in Switzerland will launch Ogo2.0 in Switzerland. Swisscom was the first European carrier to launch the Ogo in November 2005, and will launch the new Ogo2.0.
"The Ogo was a successful launch and has proven to be a wonderful data service for the youth mass market. It was only natural that we would embrace Ogo2.0's innovation, and bring it to the Swiss Market" said Dr. Thomas Walke, Head of Voice and Messaging Propositions at Swisscom Mobile.
"We are confident that with the new design, the added functionality and the unique OgoClip accessory line, this will be an even bigger success than the original launch. Our ability to engage the users in Social Networking and a host of other premium mobile data service will take the Ogo service to a whole new level " Walke said.
"We consider Swisscom Mobile a strategic partner that has demonstrated it's ability to push the boundaries of mobile offerings, and share our vision of Mobile Messaging for the Masses. Swisscom established an outstanding capability to launch a revolutionary service and reach a critical mass market penetration in a very short period of time. It was only natural that we would work with Swisscom to launch the Ogo2.0 platform in Europe. We are delighted in this vote of confidence, and are committed to work with Swisscom to make this a runaway success" said Amit Haller, President and CEO of IXI Mobile.
"Swisscom proved the market's thirst for an affordable, feature packed, yet easy to use mobile messaging service " said Haller, "Beyond the Ogo's form factor and rich experience, the new OgoClip concept will enable Swisscom to deliver additional premium data services to the users, making their mobile experience all the more engaging, and in our world, engagement means lower churn "
Ogo devices deliver a true on-the-go mobile messaging experience with their large screen, QWERTZ keyboard, easy-to-use interface and clamshell design. The new device supports a set of detachable accessories called OgoClips, including a camera a handset, an MP3 player with expected launches of additional OgoClips in the near future .
About Swisscom Mobile
With a market share of 62% of business in force and 69% of new customers in 2005, Swisscom Mobile is the market leader in the Swiss mobile communications sector. In fiscal year 2005, Swisscom Mobile generated net revenue of CHF 4,168 billion and now has more than 4.3 million NATEL subscribers. The company operates a nationwide GSM network (900/1800 MHz), which was enhanced with EDGE in spring of 2005. With HSDPA, Swisscom Mobile is the first network carrier in Switzerland to roll out a turbo network. Launched in February of 2006, it is already about five times faster than a UMTS network. This means its speed is comparable to that of an ADSL connection. Already today, Swisscom Mobile provides coverage of around 90% of the populated area of Switzerland through its UMTS network as well as wireless LAN-Internet access through more than 1000 hotspots.
This unique technology mix is the basis for a comprehensive mobile broadband network that enables high-quality mobile communication services. Swisscom Mobile launched UMTS-based services in November 2004, including live TV and video telephony. Its Mobile Unlimited PC Card supports automatic, seamless and high-speed mobile connections to the Internet.
By the way, Natel® subscribers are not only reachable anywhere within Switzerland but, with over 400 roaming partner networks, all over the world.
www.swisscom-mobile.ch
About IXI Mobile
IXI Mobile, Inc. offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI Mobile's Ogo devices are designed to improve the mobile user experience and increase mobile voice and data usage. The company provides a turn-key solution to mobile operators and Internet service providers around the world to launch and support Ogo products.
IXI Mobile is headquartered in Redwood City, California, and has research and development facilities in Israel and Romania. IXI Mobile also maintains regional sales offices. For more information on IXI Mobile, please visit www.ixi.com.
On February 28, 2006, IXI Mobile and Israel Technology Acquisition Corporation (ITAC) (OTCBB: IXMO, IXMOW, IXMOU) entered into a definitive agreement pursuant to which a wholly owned subsidiary of ITAC would merge with and into IXI Mobile, with IXI Mobile surviving the merger and becoming a wholly owned subsidiary of ITAC. Upon consummation of the merger, ITAC will change its name to IXI Mobile, Inc. and IXI Mobile will change its name to IXI Mobile (USA), Inc.
About Ogo
The Ogo family of devices delivers popular applications, including email, instant messaging, SMS, RSS, voice and Web browsing on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was launched by mobile operators and Internet service providers around the world. More information on Ogo is available at: www.ogo.com.
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